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Author: Michael E. Gerber 

Summary/Excerpt

The book posits that everyone has the potential to become a successful entrepreneur and create an extraordinary company. Gerber, a renowned small business expert, outlines the four key dimensions of the entrepreneurial personality - the Dreamer, the Thinker, the Storyteller, and the Leader. The book emphasizes that great companies are first born in the mind, heart, and imagination of the entrepreneur before anything concrete happens in the real world. It encourages readers to recover their entrepreneurial passion and vision, and provides exercises to help clarify their purpose and values.

Gerber presents a practical, step-by-step program for turning entrepreneurial dreams into viable, economically successful businesses. He stresses the importance of addressing the common challenges that cause most small businesses to fail, such as a "crisis of vision".

Overall, "Awakening the Entrepreneur Within" is positioned as a transformative guide to help ordinary people tap into their entrepreneurial potential and create extraordinary companies

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