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Author: Michael E. Gerber 

Summary/Excerpt

The book builds on the principles outlined in Gerber's previous bestseller, "The E-Myth Revisited", providing a practical, real-world program for entrepreneurial mastery. Gerber emphasizes that most businesses fail due to a "crisis of vision" that leads to misdirected activity. He presents the seven essential disciplines that every world-class enterprise must follow - leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment.

The book encourages readers to recover their entrepreneurial passion and vision, and provides exercises to help small business owners clarify their purpose and values. It outlines strategies for addressing common challenges like securing financing, expanding the customer base, and ensuring consistent service delivery. Gerber positions "E-Myth Mastery" as the ultimate business development program, equipping readers with the tools and mindset to transform their companies into "turn-key machines" for generating money and satisfaction. Overall, the book aims to help entrepreneurs at all stages master the critical disciplines required to build a successful, world-class business.

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